We get it. We’ve been doing this for ten years now and we have seen time and time again, parents getting completely overwhelmed with outfits. If you walk into H+M, Target or Old Navy one more freaking time— you are going to lose your shit. We know. We’ve been there. There is a million other things you could be doing with your time but instead you are comparing shades of brown like, “Are these pants beige, khaki, tan or wheat?!?!” And they are always the color you hope they aren’t. “We’re doing family pictures naked this year!” has probably been shouted at least once while going through the process. While styling once, I got sucked down a rabbit hole of trying to compare shades of denim because, like humans, no denim is created equally… and I lost my shit— in the boys section of Target. We don’t want this for you. We want your entire experience to be as easy as humanly possible— not just the pictures, but every single step along the way. We included this portion of our website to give you our best pointers— or to just completely take all the pressure off you— styling is a huge part of our process and we can’t have it be the thing that makes you batshit crazy. Let us help you.
You just gotta trust us.
-Ace + Katelyn